Whether you teach an introductory marketing course or an advanced elective, one thing is certain… data is becoming prevalent across all marketing areas and functions.

Training your students to use data to make better decisions is essential, regardless of the specific topic. Yet, the marketing analytic models you focus on depends on which courses you teach.

To simplify, we have listed common marketing courses below, and which Enginius models and marketing analytic case studies we recommend for each.